It's a Bird, It's Plane, Nope, It's a Grand Cherokee
Date 2004/10/20 0:00:00 | Topic: Grand Cherokee
|Look up in NYC for the 2005 Grand Cherokee|
(portions from an official DaimlerChrysler press release)
In one of the more creative vehicle marketing promotions that we've ever heard of, an all-new 2005 Jeep Grand Cherokee will climb to new heights to become the first-ever to attempt to scale a 30-story Manhattan skyscraper in search of the ultimate "Jeep Only" parking place. The vehicle will climb the vertical surface of the building's east side in a feat to showcase the all-new 2005 Jeep Grand Cherokee as the ultimate combination of off-road capability, on- road performance and "Big Apple" style.
At 8AM on Thursday, October 21, 2005, the Jeep will "climb" 30 stories at 2 Penn Plaza (corner of Seventh and 33rd) and "park" vertically on the side of the building all day.
Like a lot of New Yorkers, the Jeep brand will "go anywhere and do anything" to find a parking place in Manhattan. Jeep vehicles have been helping people to expand their boundaries for more than 60 years. The impossible-to-miss climb incorporates the hallmarks of the Jeep brand with a new level of on-road performance, and off-road capability in the all-new Jeep Grand Cherokee.
Consumers who don't want to miss the action can also log on to www.jeep.com/climb to watch the action live on Oct. 21.