Jeep Sales Plummet as 2004 GC Inventory Winds Down

Date 2004/11/4 0:00:00 | Topic: Sales

Not all the news is bad...
(from a DaimlerChrysler press release)

Jeep(R) brand sales declined 23 percent as current Grand Cherokee inventory is depleted and the award-winning, all-new Jeep Grand Cherokee continues arriving at dealerships. Jeep Wrangler sales declined 16 percent to 5,437 units, and Jeep Liberty posted sales of 11,727, down 21 percent from year ago levels.

Peterson's 4-Wheel & Off-Road magazine recently named the Jeep Grand Cherokee as the winner of its coveted 4x4 of the Year award. The 2004 award represents the tenth year a Jeep vehicle has won in the 23 years the award has been given, and the seventh time Jeep Grand Cherokee has won the award.
                                           Month Sales    DR %   Vol %  
                Model                  Curr Yr     Pr Yr Change Change 
Wrangler                                 5,437     6,485   -16%   -16% 
Liberty                                 11,727    14,815   -21%   -21% 
Grand Cherokee                          13,968    18,968   -26%   -26% 
JEEP BRAND                              31,132    40,268   -23%   -23%







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