Jeep Sales Decline Across the Board

Date 2004/12/1 0:00:00 | Topic: Sales

Grand Cherokee and Wrangler post double-digit sales declines
DaimlerChrysler released U.S. sales figures for the month of November - while most of the news was good - the Jeep brand posted losted across the board when compared with November of last year. Here's a portion of the press release:

Jeep(R) brand sales decreased 21 percent to 30,730 units as the new Grand Cherokee continues to arrive in dealers' showrooms and existing Grand Cherokee stock is depleted.  Sales of Grand Cherokee declined 32 percent to 13,372 units.  Jeep Wrangler sales declined 27 percent to 4,078 and Jeep Liberty sales were down a modest 1 percent to 13,280 units.

         Model       Month Sales     DR %    Vol %
                 Curr Yr    Pr Yr  Change  Change
Wrangler           4,078    5,831    -27%    -30%
Liberty           13,280   14,023     -1%     -5%
Grand Cherokee    13,372   20,587    -32%    -35%
JEEP BRAND        30,730   40,441    -21%    -24%

                         Sales CYTD      DR %    Vol %
         Model       Curr Yr    Pr Yr  Change  Change
Wrangler             72,977     63,994    14%     14%
Liberty              154,601   147,387     5%      5%
Grand Cherokee       161,931   184,305   -12%    -12%
JEEP BRAND           389,509   395,686    -2%     -2%
While the changeover to the new Grand Cherokee explains the decline in numbers for its nameplate, the Wrangler's decline suprised us. Looking at the big picture yields better news for the Wrangler - its year-to-date sales are up 14% from 2003.



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