Boxiness to Remain Primary Wrangler Element

Date 2005/3/28 0:00:00 | Topic: Wrangler

Looking forward to next year's all-new Wrangler? Like boxy Jeeps? Then you're in luck.
AutoNews.com is running a quick article about the design differences between more "rounded" Jeeps (Liberty, Grand Cherokee) versus "boxy" Jeeps (Wrangler, Commander) with regards to their target market.

It's a fairly interesting article and gives some clues that the next generation Wrangler will keep its flat panels and sharp angles. Here's a snippet:

The redesigned Jeep Wrangler debuting next year will retain an important styling characteristic: boxiness.

The reason? In Jeep's view, that design element is needed to retain Wrangler's primary buyers - men. It also will help differentiate the four-door Liberty from a similar-sized addition to the Wrangler line expected next year, a four-door model. All Wranglers now have two doors.

While not confirming the timing for the redesigned Wrangler or the four-door model, Joe Eberhardt, Chrysler group executive vice president of global sales and marketing, said the Liberty and Wrangler will continue to be styled and engineered for two different groups.

Check out the entire article.

Camp Jeep at the New York Auto Show

Autoblog.com scored some nice photos of the Camp Jeep layout at the New York Auto Show. It looks like a pretty solid driving course, with the usual features. It looks like there will be lots of eye candy to check out as well - everything from classic Jeeps to the Galdiator concept. Check it out





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