Jeep Sales Surge 53%

Date 2005/8/3 9:00:00 | Topic: Sales

July sales for Jeep brand products surged 53 percent to 56,280 units, the highest sales total for Jeep since its inception.
"Our July results were made possible by the 'perfect storm' of great products, clear and direct pricing, and strong messages that broke through the clutter. An improving economy nationwide also gave consumers the confidence to buy new cars and trucks," said Gary Dilts, Chrysler Group Senior Vice President Sales. "We plan to continue offering Employee Pricing Plus on our remaining 2005 model year inventory with the supporting advertising that will grab customers' attention."

Sales of sport-utility vehicles for the company increased 38 percent, posting sales of 66,804 units. Jeep products led the way in the segment, with Jeep Liberty posting its highest July sales total ever with 20,245 units sold, an improvement of 22 percent over July 2004 sales. Jeep Grand Cherokee posted sales of 24,331 units, an increase of 85 percent. The signature nameplate of the Jeep brand and the originator of the sport utility segment, Jeep Wrangler, posted record sales of 11,704 units, a 66 percent surge over July 2004 results.

From a DaimlerChrysler press release



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