Jeep Marketing Director Gets Promotion

Date 2006/1/23 17:13:00 | Topic: Miscellaneous

Jeff Bell, Vice President - Global Chrysler / Jeep Marketing, was named DaimlerChrysler Vice President - Product Strategy, effective February 1. He will be responsible for product strategy and corporate strategy planning processes, reporting to Chrysler Group Chief Operating Officer Eric R. Ridenour.

What does this mean for the Jeep brand? Hard to say, but considering this is going to be a very interesting year for the Jeep nameplate with the expansion into non-4x4 vehicles, the positioning of the Jeep name will be key.

No word yet on who will be taking over Mr. Bell's position.


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